Sketching and Concepting

by Nathanael

My friend Kristen (Din for short) is starting a new business venture, creating one-of-a-kind beds for your pet cat or dog out of vintage found materials, re-painted and padded with custom pillows. Here is page one of the concepting phase of branding, the stage out of which inevitably nothing survives. The name is still pending as well, so we’ll see where this goes.